PR Info: NAMRATA JOSHIPURA MAKES LAKMÉ FASHION WEEK DEBUT AS GRAND FINALE DESIGNER FOR LFW SUMMER/RESORT 2013


LAKMÉ CONTINUES THE TRADITION OF UNVEILING  
INDIA’S NEW SEASONAL TRENDS AT THE GRAND 
OF LAKMÉ FASHION WEEK SUMMER/RESORT 2013

In a move that reinforces Lakmé’s commitment to showcasing great talent and continuing the infusion of contemporary energy into Fashion Week, India’s leading beauty expert has announced that fashion visionary, Namrata Joshipura, will be the Grand Finale designer at LFW Summer / Resort 2013.  

The announcement reiterates Lakmé Fashion Week’s pledge to providing a platform for India’s finest talent and the show also marks Joshipura’s first-ever showcase at Lakmé Fashion Week.  

The Joshipura line fuses contemporary silhouettes with modern interpretations of artisanal embellishments and this year, for the Grand Finale, she will interpret Lakme’s new trend statement in a collection of modern, cutting edge looks inspired by the Lakmé Absolute international range.  

Dubbed as the next “Designer of India”, the multi-award winning former NIFT student is greatly looking forward to the opportunity.  

“For designers like myself who have sharpened their skills in India and abroad and seen the industry develop, it is incredibly important that we continue to promote talent here and it is an honour to be invited to showcase at the Grand Finale of Lakmé Fashion Week – Summer/Resort 2013” says Namrata Joshipura.  

“We are delighted to have Namrata Joshipura present the Grand Finale of Lakmé Fashion Week – Summer/Resort 2013. This will be her first ever show at LFW, which promises to be a grand showcase.  Namrata’s contemporary, cutting-edge aesthetic promises to make the Lakmé fashion statement for the season iconic at the Grand Finale” says Purnima Lamba, Lakmé, Innovations.

About Lakmé Fashion Week:  

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2013 will be held from March 22 to March 26th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

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